BemyGirl Defender in Geneva (05.2022)

When the Mont-Blanc parking lot refused to display the "Elise à la ferme" campaign, BemyGirl simply stuck 3 visuals of the campaign on her company car.

This still allowed a broadcast of the Elise à la ferme promotional video... (elisealaferme.ch)

This campaign received a lot of encouragement from the citizens who understood the humor of the visuals and the speech.

Nevertheless, a feminist group (decadréE), followed by some religious extremists, filed a complaint and vandalized the visuals on several occasions.

The city of Geneva also filed a complaint, describing the campaign as:

"TOTALLY ILLICIT AND IMMORAL"
"SEXIST"
"CHOTIC"
"AN OBSCENITY"
"...EVEN PORNOGRAPHIC"

The Defender BemyGirl in the streets of Geneva

Land Rover Defender 130
Élise à la ferme
Rue Pierre-Fatio 6
1204 Genève
 

Land Rover Defender 130
Élise à la ferme
Rue du Rhône
1204 Genève

 

Land Rover Defender 130
Élise à la ferme
Rue d'Italie
1204 Genève

 

Land Rover Defender 130
Élise à la ferme
Rue des Vieux-Grenadiers 
1206 Genève

 

Land Rover Defender 130
Élise à la ferme
Rue des Vieux-Grenadiers 
1206 Genève

 

Land Rover Defender 130
Élise à la ferme
Rond point de Rive
1204 Genève

 

Land Rover Defender 130
Élise à la ferme
Quai Gustave Ador
1207 Genève

 

Land Rover Defender 130
Élise à la ferme
Bd du Théâtre
1204 Genève
 

Land Rover Defender 130
Envie de Cul-ture?
Quai du Général-Guisan
1204 Genève

 

Land Rover Defender 130
Envie de cul-ture?
Fourrière
Rue de la Bergère 5A 
1242 Satigny